PRIVACY POLICY

Unless otherwise stated below, the provision of your personal data is neither legally or contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no indication to the contrary is made in the subsequent processing operations.

“Personal data” means any information relating to an identified or identifiable natural person.

Server-Log files

You can visit our website without providing any personal information. Every time you access our website, usage data is transmitted by your internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the volume of data transferred and the requesting provider. This data is used exclusively to ensure the trouble-free operation of our website and to improve our services. It is not possible to assign this data to a specific person.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We will only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Collection, processing and use of personal data for orders

When you place an order, we collect and use your personal data only insofar as this is necessary for the fulfilment and processing of your order and for dealing with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the fulfilment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners whom we need to process the contractual relationship or service providers whom we use in the context of order processing. In addition to the recipients named in the respective clauses of this data protection declaration, these are, for example, recipients of the following categories: Shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping merchants. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Use of the e-mail address for sending newsletters

We use your e-mail address, irrespective of the processing of the contract, exclusively for our own advertising purposes for sending newsletters, provided that you have expressly consented to this. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, you can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the distribution list.

Your data will be passed on to a service provider for e-mail marketing within the framework of order processing. Your data will not be passed on to any other third parties.

Your data will be transferred to a third country for which an adequacy decision of the European Commission is available.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user’s computer system. When a user calls up a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. We use cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognised even after a page change.

We also use cookies on our website to enable us to analyse the surfing behaviour of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-related advertising.

The processing is carried out on the basis of § 15 (3) TMG as well as Art. 6 (1) lit. f DSGVO for the legitimate interest in the above-mentioned purposes.

The data collected from you in this way is pseudonymised by technical precautions. An assignment of the data to your person is therefore no longer possible. The data will not be stored together with other personal data from you.

You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.

You can find out how to manage (including deactivating) cookies in the most important browsers by clicking on the links below:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

We use the web analysis service Google Analytics of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analysing this website and its visitors. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. An adequacy decision of the European Commission is available for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. In order to prevent the collection of data by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you click here, the opt-out cookie will be set: Google Analytics opt-out.

For more information on the terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analysing visitor behaviour and visitor interests.

Google uses cookies to carry out the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website as well as anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may also be transmitted to the USA. An adequacy decision of the European Commission is available for data transfers to the USA.

The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO for the legitimate interest of targeting visitors to the website with advertising by displaying personalised, interest-based advertising ads to visitors to the provider’s website when they visit other websites in the Google Display Network.

You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons related to your particular situation.

To do so, you can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de.

Alternatively, you can deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.

You can find more information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/.

Use of Google Adwords conversion tracking

We use the online advertising programme “Google AdWords” on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a cookie for conversion tracking will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we will be able to recognise that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers’ websites.

The information obtained with the help of the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. The processing is based on Art. 6 (1) lit. f DSGVO from the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.

You have the right to object to this processing of your personal data based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.

To do so, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.

Furthermore, you can deactivate personalised advertising for you in Google’s advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de. You can also deactivate the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.

Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/.

Use of Facebook Remarketing

We use the “Custom Audiences” remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”) on our website.

This function serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network.

For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalised, interest-related Facebook ads. The processing is carried out on the basis of Art. 6 (1) lit. f DSGVO for the legitimate interest in the above-mentioned purpose.

You have the right to object to this processing of personal data relating to you based on Art. 6 (1) f DSGVO at any time for reasons arising from your particular situation.

To do so, you can deactivate the “Custom Audiences” remarketing function here.

For more information on the collection and use of data by Facebook, your rights in this regard and ways to protect your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of GoogleMaps

We use the function for embedding GoogleMaps maps of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.

This function enables the visual display of geographical information and interactive maps.

Google also collects, processes and uses data from visitors to the pages in which GoogleMaps maps are integrated. You can find more information on the collection and use of data by Google in Google’s data protection information at https://www.google.com/privacypolicy.html. There, you also have the option of changing your settings in the data protection centre so that you can manage and protect your data processed by Google.

Your data may also be transferred to the USA. An adequacy decision by the European Commission is in place for data transfers to the USA.

You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) f DSGVO for reasons arising from your particular situation.

To do so, you must switch off the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to use all functions of this website, such as the interactive map display, to their full extent.

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

You have the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purpose of direct marketing in accordance with Art. 21 (1) DSGVO.

Right of complaint to the supervisory authority

Pursuant to Article 77 of the GDPR, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

last update: 25.04.2018